He is one of the key figures in kremlin propaganda, known for his aggressive anti-Ukrainian rhetoric, directly influencing the formation of public opinion to shape a convenient and favorable for the kremlin elite worldview of society regarding the perception and whitewashing of russian military (armed) aggression.
She publicly and actively supports russia's war against Ukraine, the annexation of Ukrainian Crimea and putin's policies, publicly admitting that she is engaged in the "aggressive imposition" of putin's position for money.
Together with her husband, Yevgeny Popov, a deputy and deputy chairman of the State Duma Committee on Information Policy, Information Technologies and Communications, she hosts the socio-political talk show 60 Minutes on the "rossiya - 1" TV channel, which is part of the network of the All-russian State Television and Radio Broadcasting Company. In his show, he manipulates socially significant information, systematically spreads typical kremlin propaganda narratives, fakes and disinformation about Ukraine and the Armed Forces of Ukraine, discredits the Ukrainian government, resorts to nuclear blackmail and threats to NATO member states. In particular, it distorted the facts and claimed that the Ukrainian army, not the russian army, was responsible for the massacre of civilians in Bucha, called for an escalation of russian attacks, and incited "Moscow to demilitarize the entire NATO."
In June 2024, on her TV program, Skabeyeva responded to the transfer of long-range missiles from NATO to Ukraine by saying that Moscow could "start supplying the same long-range precision missiles, only of better quality, because they are russian, to those countries that want to strike at our enemies," referring to supplies to Venezuela, Cuba, North Korea, and the Houthi rebels in Yemen.
At the end of November 2024, she published a propaganda video boasting about the Oreshnik missile and its "invulnerability" to air defense systems. In the video, Skabeyeva also demonstratively emphasized the data on the time of approach of the Oreshnik missile to various European capitals.
In October 2024, Skabeyeva conducted an exclusive interview with putin in which they discussed the so-called "SMO".
In December 2024, she took part in the leading russian New Year's television show "Goluboy ogonyok" on the VGTRK channel featured as invited guests military personnel of the russian armed forces who are or have been involved in the war against Ukraine. During the concert, these servicemen were honored by the hosts and participants, given the opportunity to make "military-patriotic" speeches and send greetings to their "colleagues" from the front.
In December 2023, she was awarded the russian government's media prize "for civic courage, political acuity and successful defense of the interests of the fatherland in the information struggle."
She has repeatedly visited the temporarily occupied Crimea.