The marketing company "Social Design Agency" and LLC "Group of Companies ‘Struktura’, founded by Gambashidze, are directly connected with a network of fake news sites and social media accounts that imitated real media organizations. These activities were carried out as part of the destructive information campaign "Doppelganger". The purpose of  campaign was to spread pro-russian propaganda and disinformation in the international arena, including the United States and Latin America. This destructive campaign also included attempts to influence democratic processes in Western countries, reducing the level of support for Ukraine.
The Doppelganger operation was carried out by a team of political strategists led by Gambashidze under the supervision of the first deputy head of the russian presidential administration, Sergei Kiriyenko.
Gambashidze's marketing company, the Agency for Social Projecting, is also responsible for creating recommendations (the so-called "temniki") that contain instructions for discrediting Ukraine, the United States and NATO for use by pro-russian media. ASP's publications actively use fake news and forged documents to foment distrust of international support for Ukraine.
Gambashidze is the recipient of several political technology awards, which are mostly internal russian initiatives aimed at increasing his credibility among kremlin structures. These awards also indicate his important place among those who fulfill the kremlin's strategic tasks in the field of disinformation.